
A white roof is a good idea, but a highly reflective metal roof is even better. New technologies allow even darker colored metal roofs to absorb less heat through the use of highly reflective pigments that reflect solar energy.
“The EPA reports that $40 billion is spent annually in the United States to cool buildings. That’s an extraordinary amount of money,” states Tom Black, executive director of the non-profit Metal Roofing Alliance (MRA). “We applaud Dr. Chu’s intent, however in reality; white roofs aren’t feasible for most homeowners. Curb appeal rules. The good news is that highly reflective residential metal roofing is available in a wide variety of styles and colors to suit any home.”
The MRA was formed to answer homeowners and contractors’ questions about residential metal roofing, including their energy benefits and environmental impact. For more information, visit http://www.metalroofing.com/
