Metal Roofing Alliance Selects New PR Consultant

PORTLAND, Ore.—The Metal Roofing Alliance (MRA) is excited to  announce that Darcie Meihoff, APR, has accepted the position as the organization’s new PR representative.

In her role, Meihoff will handle all public relations activities for MRA, including PR planning, media relations, content creation and cause-related marketing and promotional activities.

Meihoff has vast experience as a top public relations professional, having led PR efforts for some of the best-known integrated marketing agencies in the Pacific Northwest. Her background includes working with globally-renown brands in the building products industry, helping them increase awareness and market share through strategic, award-winning public relations campaigns directed at both trade and consumers.

“We’re excited to have Darcie onboard to help the Alliance continue to drive strong interest in the metal roofing industry for the benefit of our members,” said Renee Ramey, Executive Director of the Metal Roofing Alliance. “Sales of residential metal roofing rose over three percent last year, and by adding additional expertise to our marketing team, our ability to support continued growth is guaranteed.”

__________________________________________________________

About Metal Roofing Alliance (MRA)

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

Contact: Darcie Meihoff, Metal Roofing Alliance (MRA), darcie@metalroofing.com or 971-998-3782

Florida County Proposes Metal Roof Mandate

FOR IMMEDIATE RELEASE
December 8, 2017

Proposed local building code change would require better protection for homes in hurricane- prone area

MONROE COUNTY, Fla.—The frightening increase of monster storms hitting the U.S. is not only causing homeowners to think twice about the roofs over their heads, it’s also earning the attention of local city and county officials.

In Monroe County located in the Florida Keys, an area especially prone to the wrath of severe hurricanes, a recently-proposed ordinance would require all new or replacement roofs to be metal to help “harden homes” in the area. According to the county staff summary, post-Hurricane Irma inspections found that “metal roofs fared far better than those roofs covered by asphalt shingles.”

Given the advantages of metal roofs, including a much longer lifespan of an estimated 40 to 70 years, better energy efficiency and stronger performance during severe storms, that comes as no surprise to roofing experts. Many metal roofing systems have a 140-mph wind rating, giving them the ability to withstand wind gusts equal to a F2 tornado, and they provide outstanding protection against impact damage from hail and debris. Metal roofs also are nearly impenetrable to moisture and leaks, making them a durable choice in areas that suffer severe downpours.

“When it comes to exceptional performance and protection, it’s hard to beat the benefits of metal roofing,” said Renee Ramey, Executive Director of the Metal Roofing Alliance. “Given a roof is one of the most vulnerable areas of the home in extreme weather conditions, metal roofing is the smart choice for long-term value, reliability and peace of mind for homeowners.”

Not Just the Coastlines

No matter what decision is ultimately reached by Monroe County officials, the fact is that while more than 50 million people now live along the nation’s hurricane-prone coastlines, extreme climate occurrences aren’t just a coastal concern anymore.
According to a recent Moody’s Investors Services report, “Global climate change is forecast to increase exposure and vulnerability to a range of factors…changes that are projected to drive an increased frequency of extreme weather occurrences, including heat waves, droughts, nuisance flooding, wildfire and more damaging coastal storm surges.”

These forecasts are driving an increased demand for highly-durable building and material choices, no matter what area of the country homeowners live. Options like metal roofs can help reduce energy costs in extreme temperatures, offer better fire protection, and reduce damage and costly replacement or repairs in the aftermath of severe storms.

“There’s no doubt that homeowners everywhere need to consider materials that can withstand more extreme conditions,” said Ramey. “Thankfully, there are options like metal roofs available to help them do just that.”

__________________________________________________________

About Metal Roofing Alliance (MRA)

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

Contact: Darcie Meihoff, Metal Roofing Alliance (MRA), darcie@metalroofing.com or 971-998-3782

Metal Roofs Perform Well in Extreme Weather

Metal roofs are extremely durable, and are known for their ability to withstand hail, high winds and heavy snow.  Of course, the recent hurricanes were a major test for metal roofs.  The nonprofit Metal Roofing Alliance is beginning to hear from several homeowners praising their metal roofs for protecting their home during the storms.  Check back — we’ll be featuring those stories here in the coming weeks.

The Wall Street Journal also published a story about how homes fared following Hurricane Irma.  Full story here.

Photo credit: AP via Wall Street Journal

Here are some highlights from the Wall Street Journal story:

“When Hurricane Wilma pummeled Florida in 2005, it nearly ripped the roof from Stephany and Michael Carr’s house in Naples, which was built before a 2002 building code took effect statewide.  After the storm, the couple retrofitted their house to comply with the new code. They added a standing seam metal roof with continuous panels connected by strong fasteners. And they invested in hurricane impact-resistant windows and doors.”

“The upgraded home withstood Hurricane Irma without issue.  “It looks like a bomb destroyed our trees and yard,” said Ms. Carr, a 58-year-old lawyer. “Tree branches bounced off of our roof. But the house is fine.”

Many are crediting Florida’s stricter building codes with save homes during the storms. Metal roofing meets or exceeds these codes.

For more information on beautiful, durable metal roofing, or to find a local metal roofing contractor, visit www.MetalRoofing.com.

 

This Firefighter Loves Her New Metal Roof

North Dakota firefighter Katie Peavy loves her new metal roof.  She shares her story (and pictures of her new roof) below:

Energy Savings

“I put a metal roof on my house last fall. I will never go with anything else in any other house I build or remodel. Last summer I had to run window air conditioners most days to keep my house cool. This summer, even though the summer was hotter than last summer, I never even installed them. My house actually stays a comfortable temperature and feels much better insulated.”

Quiet, Durable, Beautiful

“I was kind of disappointed that it is actually very quiet during rain storms even though we removed all the layers of asphalt before installing the underlayment and metal.

We get severe storms here and lightning has struck extremely close by, but never my house. And as a firefighter, I wish every home had a metal roof to lessen the changes of conflagration should another structure in the area happen to catch fire.

And it looks amazing!! I went with a copper color on my house and it is so pretty I can’t stop staring at it!”

For more information about the benefits of durable metal roofing, check out our website, www.MetalRoofing.com.  You can try out a variety of roof styles and colors on your home with our free My New Metal Roof tool, or locate a contractor near your home.

The Truth About Metal Roofing: Metal Roofing FAQ

As metal roofing grows in popularity for use on homes, many people have questions about how it performs.  There are also many common misconceptions, or metal roofing myths.   The Metal Roofing Alliance, a nonprofit educational organization, answers many of these questions below.

Read on for details and the Truth About Metal Roofing:

Lightning:  Does installing a metal roof make your home more prone to lightning strikes? No.

Lightning occurs from the highest object in an area, regardless of the material from which it is made. Metal roofing does not create nor attract lightning and poses no additional lightning risk to the structures it protects.

Check out this video from MRA member Todd Miller of Isaiah Industries:

For an in-depth review of the topic, check out this PDF from the Metal Construction Association.  

Hail: How does a metal roof stand up to hail?

Quality metal roofs are naturally very tough and highly resistant to hail damage. Hail will not penetrate a metal roof.  In fact, many metal roofing products have the highest impact resistance and hail rating granted by Underwriters’ Laboratory (UL), a leading product safety testing and certification organization.

The majority of metal roofing earns a UL2218 Class 4 rating, meaning that a sample of the product did not crack when hit twice in the same spot by a 2-inch steel ball, which, in a storm, would translate into a huge hailstone.

As a result of metal roofing’s superior performance in hail prone areas, some insurance companies even provide a reduced rate for homes protected by metal roofs.

Noise:  Is a metal roof loud during the rain?  No.   

The concern about the noise of hard rain on a metal roof is usually related to memories of rain on barns or patio awnings, when there’s nothing between the person and the roof but air.   

Modern metal roofs designed for use on homes are part of an overall roofing system.  They are installed with underlayments and in the case of re-roofing, a metal roof is often added on top of several layers of asphalt shingles.  These multiple layers, plus the roof decking, insulation and attic space dampen the sound, making a metal roof no louder than any other modern roof.  

In fact, metal roofing owners often report they hear more noise from a skylight than the roof.  Our members also tell us that some homeowners are disappointed at how quiet their roof is, wishing for the “white noise” of rain on the roof.  Luckily, there are apps that can provide the sound if you like it.

Check out this document by MRA member ATAS International for more details about sounds and metal roofing.

Heat : Won’t a metal roof retain heat, creating higher energy bills?  In fact, NO, the opposite is true.  

New technologies allow even darker colored metal roofs to absorb less heat through the use of highly reflective pigments that reflect solar energy.  Most homeowners who install metal roofs will see a reduction in their energy use.

For example, a study conducted by Oak Ridge National Laboratory found that installation of a reflective metal roof can save homeowners up to forty percent in summer cooling costs.  Highly reflective metal roofing panels are created with special pigment paints that reflect the sun’s’ energy in the infrared spectrum thus reducing the heat load transferred to the interior of the structure.  

For more details, check out this report from the Cool Metal Roofing Coalition.

Rust: Do residential metal roofs rust?  No.

Driving along a country road, you may have seen rusty metal roofs that my cause you to pause when considering a metal roof.  It’s important to remember that the type of roofs placed on barns are far different than today’s quality metal roofs that are designed for use on homes.

All modern steel roofing has a protective barrier on both sides of the sheet called a metallic coating which protects against rusting. This is underneath and separate from any paint which imparts color to the product. There are two types of metallic coatings used Galvanized and Galvalume. Check out this page for more detailed information about coatings on metal roofs.

It’s critical to check with your contractor to be sure that the metal roof you install on your home is rated for and meets MCA industry standards for use in residential applications.  To find a contractor in your area who installs quality metal roofing, check out the free Find A Contractor tool on our website.