Industry Year In Review

The Metal Roofing Alliance had a fantastic 2017 and is already looking forward for an even more successful 2018. Here is a look back at some of our biggest stories of the past year.

Popularity of Metal Roofs

As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance  reported another market share gain for metal in the residential retrofit market – up to 14%. This was just one of the many stories this year about the growing popularity of metal roofs.

May 8 – A Guide To Metal Roofing Trends

June 2 – Metal Roofs Growing In Popularity

September 6 – Residential Metal Market Share Jumps to 14% in North America



Solar Panels

The metal roofing industry has had the ability to incorporate solar panel products for years, but the hype of installing solar panels was particularly big in 2017. Here are some of the best stories involving these energy-saving panels.

April 22 – Solar Panels Are An Easy Addition To A Metal Roof, Boosting the Built-in Energy Efficiency

July 19 – The Hype Behind Solar Panels: What Homeowners Need To Know

September 5 – A Stunning Pennsylvania Home With Rustic Charm (From Philadelphia Style Magazine)


Metal Roofs vs. Mother Nature

The past year saw nasty weather all across the country, but metal roofs were there to protect homeowners from it all. From winter storms, to hurricanes, to a large dent but no water damage, here were some of the biggest weather-related metal roof stories.

January 6 – Snow in 49/50 States: Why A Metal Roof Makes Sense

March 8 – Metal Roofs Stand Up To Hailstorms

April 27 – Large Branch Leaves Dent But NO WATER DAMAGE

September 26 – Metal Roofs Perform Well In Extreme Weather

November 13 – Next Roof on Florida Keys Homes Could Be Metal By Mandate


Metal Roofs Featured In The Media

“A metal roof is my favorite kind of roof. Why? It’s efficient and it’s built to last.”

These are the words of Mike Holmes of National Post and HGTV, and needless to say, we couldn’t agree more. Here are some of the biggest stories and when metal roofs were featured in the media during 2017.

March 6 – Cleveland Plain Dealer interviews MRA board member Todd Miller on benefits of metal roofing

March 31 – Texas Home Featured on HGTV with Energy-Efficient And Bold White Metal Roof (from HGTV)

May 22 – Construction Pro Mike Holmes says Spring is a Good Time for a Roof Check-up (from National Post)

September 26 – Fixer Upper stars Chip and Joanna Gaines announce final season

Metal Roofing 101: Durability Against Mother Nature

Concerned about how your roof stacks up against winter’s extreme weather? Whether you’re likely to experience heavy wind, hail, snow, or fire, there’s no better choice than a metal roof.

Heavy Wind and Hail Storms

In most cases, a metal roof can withstand decades of abuse from extreme weather like hail and high winds. Today’s systems also have a 150-mph wind rating (equal to an F2 tornado), meaning your metal roof is also safe from wind gusts that can accompany hail storms.

This is simply not the case with other roofing materials. Non-metal roofing material begins to deteriorate as soon as it’s exposed to elements like severe storms and high winds. A metal roof will never deteriorate, and can withstand most everything Mother Nature throws its way.

The video below is from WROC in Rochester, NY, and it highlights an all-too-common scenario. It details a dangerous storm that caused damage to asphalt roofs in its path, while the metal roof protects and withstands any potential destruction. The video then provides some key points about what you need to know about metal roofs.

Snow and Ice

Most metal roofs have a fairly smooth top surface. When the sun shines, heat from the sun passes through the snow, hits the metal, and is reflected back outside. The sun heats up the metal roof allowing the snow to melt over the entire roof surface. The snow and ice will melt from the bottom creating the opportunity for the snow and ice to shed more quickly than other roofing materials.

Ice can be just as hazardous as snow to your home. Icicles hanging along the eaves of your house may also lead to ice dams: thick ridges of solid ice that build up along the eaves. Dams can tear off gutters, loosen shingles, and cause water to back up and pour into your house. A homeowner who doesn’t have a properly insulated attic could be faced with an ice dam upstairs. Heat from the attic melts snow on the roof, and the melted water pools and gets in the house. The easiest way to avoid heavy snow loads and ice dams is to consider installing a metal roof.


While it may seem only relevant for the West Coast, wildfires are a threat to communities all across North America. Metal roofs are naturally very tough and highly resistant to fire damage. Fire will not penetrate a metal roof. Metal roofing materials interlock, forming a protective barrier that other roofing materials do not provide.

Most forest fires decimate residential communities through burning pine needles and other debris blown from roof to roof. More conventional roofs, such as asphalt, catch fire relatively easily and the home is at danger of burning to the ground. A metal roof is not combustible, so it doesn’t provide additional fuel for the fire. That’s why many fire chiefs recommend a metal roof. You may also notice that a lot of fire stations have metal roofs.

For more information on metal roofing check out the Metal Roofing 101 Presentation.

Metal Roofing Alliance Selects New PR Consultant

PORTLAND, Ore.—The Metal Roofing Alliance (MRA) is excited to  announce that Darcie Meihoff, APR, has accepted the position as the organization’s new PR representative.

In her role, Meihoff will handle all public relations activities for MRA, including PR planning, media relations, content creation and cause-related marketing and promotional activities.

Meihoff has vast experience as a top public relations professional, having led PR efforts for some of the best-known integrated marketing agencies in the Pacific Northwest. Her background includes working with globally-renown brands in the building products industry, helping them increase awareness and market share through strategic, award-winning public relations campaigns directed at both trade and consumers.

“We’re excited to have Darcie onboard to help the Alliance continue to drive strong interest in the metal roofing industry for the benefit of our members,” said Renee Ramey, Executive Director of the Metal Roofing Alliance. “Sales of residential metal roofing rose over three percent last year, and by adding additional expertise to our marketing team, our ability to support continued growth is guaranteed.”


About Metal Roofing Alliance (MRA)

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

Contact: Darcie Meihoff, Metal Roofing Alliance (MRA), or 971-998-3782

Florida County Proposes Metal Roof Mandate

December 8, 2017

Proposed local building code change would require better protection for homes in hurricane- prone area

MONROE COUNTY, Fla.—The frightening increase of monster storms hitting the U.S. is not only causing homeowners to think twice about the roofs over their heads, it’s also earning the attention of local city and county officials.

In Monroe County located in the Florida Keys, an area especially prone to the wrath of severe hurricanes, a recently-proposed ordinance would require all new or replacement roofs to be metal to help “harden homes” in the area. According to the county staff summary, post-Hurricane Irma inspections found that “metal roofs fared far better than those roofs covered by asphalt shingles.”

Given the advantages of metal roofs, including a much longer lifespan of an estimated 40 to 70 years, better energy efficiency and stronger performance during severe storms, that comes as no surprise to roofing experts. Many metal roofing systems have a 140-mph wind rating, giving them the ability to withstand wind gusts equal to a F2 tornado, and they provide outstanding protection against impact damage from hail and debris. Metal roofs also are nearly impenetrable to moisture and leaks, making them a durable choice in areas that suffer severe downpours.

“When it comes to exceptional performance and protection, it’s hard to beat the benefits of metal roofing,” said Renee Ramey, Executive Director of the Metal Roofing Alliance. “Given a roof is one of the most vulnerable areas of the home in extreme weather conditions, metal roofing is the smart choice for long-term value, reliability and peace of mind for homeowners.”

Not Just the Coastlines

No matter what decision is ultimately reached by Monroe County officials, the fact is that while more than 50 million people now live along the nation’s hurricane-prone coastlines, extreme climate occurrences aren’t just a coastal concern anymore.
According to a recent Moody’s Investors Services report, “Global climate change is forecast to increase exposure and vulnerability to a range of factors…changes that are projected to drive an increased frequency of extreme weather occurrences, including heat waves, droughts, nuisance flooding, wildfire and more damaging coastal storm surges.”

These forecasts are driving an increased demand for highly-durable building and material choices, no matter what area of the country homeowners live. Options like metal roofs can help reduce energy costs in extreme temperatures, offer better fire protection, and reduce damage and costly replacement or repairs in the aftermath of severe storms.

“There’s no doubt that homeowners everywhere need to consider materials that can withstand more extreme conditions,” said Ramey. “Thankfully, there are options like metal roofs available to help them do just that.”


About Metal Roofing Alliance (MRA)

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

Contact: Darcie Meihoff, Metal Roofing Alliance (MRA), or 971-998-3782

Metal Roofs Perform Well in Extreme Weather

Metal roofs are extremely durable, and are known for their ability to withstand hail, high winds and heavy snow.  Of course, the recent hurricanes were a major test for metal roofs.  The nonprofit Metal Roofing Alliance is beginning to hear from several homeowners praising their metal roofs for protecting their home during the storms.  Check back — we’ll be featuring those stories here in the coming weeks.

The Wall Street Journal also published a story about how homes fared following Hurricane Irma.  Full story here.

Photo credit: AP via Wall Street Journal

Here are some highlights from the Wall Street Journal story:

“When Hurricane Wilma pummeled Florida in 2005, it nearly ripped the roof from Stephany and Michael Carr’s house in Naples, which was built before a 2002 building code took effect statewide.  After the storm, the couple retrofitted their house to comply with the new code. They added a standing seam metal roof with continuous panels connected by strong fasteners. And they invested in hurricane impact-resistant windows and doors.”

“The upgraded home withstood Hurricane Irma without issue.  “It looks like a bomb destroyed our trees and yard,” said Ms. Carr, a 58-year-old lawyer. “Tree branches bounced off of our roof. But the house is fine.”

Many are crediting Florida’s stricter building codes with save homes during the storms. Metal roofing meets or exceeds these codes.

For more information on beautiful, durable metal roofing, or to find a local metal roofing contractor, visit