2018 Top Roofing Color Trends Of The Year: It’s Intense

Homeowners look to make a stand-out statement with color options this year

photo courtesy of American Metal Roofs, Michigan

PORTLAND, Ore.—Call it provocative, vivacious or bold: For homeowners, 2018 color trends are all about standing out from the crowd.

With more color options available than any other roofing type, metal roofing color trends set the tone for the latest in homeowner style preferences. And this year, it’s no time to be subtle.

According to the Metal Roofing Alliance (MRA), predictions for the most popular shades this year include bright reds, brilliant whites and moody deep blues. Multi-tones and raw organic hues such as copper, titanium and bright stainless steel also are attracting homeowners for their one-of-a-kind appeal.

With Ultra Violet being Pantone’s Color of the Year for 2018, dramatic color influences are all the rage for homeowners. Although MRA does not predict many homeowners will choose to install purple roofs, intriguing tones and bold color options including cardinal red, deep sea blue and copper penny are captivating imaginations.

“In years past, the tendency has been towards earth tones and subtle colors that blend in. This year, homeowners are seeking out bolder shades that draw attention and make their home distinctive,” said Renee Ramey, executive director of the MRA. “People are getting creative and they are finding that the latest shades of metal roofing options allow them to do just that.”

Whatever the latest trends, experts remind homeowners to take extra care when it comes to selecting a roofing color that may be beautifully unique, but that they could tire of after a few years. As the longest-lasting roofing material on the market, the fact is that homeowners will be living with their metal roofing color choice for 50-plus year

“While there are plenty of beautiful, new colors out there, many homeowners find that traditional colors that stand the test of time are more prudent, especially if they plan to stay in their house for the long run,” said Ramey. “It’s also very important to pay attention to performance factors and what might work best with a home’s overall style and design.”

To help homeowners make the right choice from the dizzying array of colors available, MRA offers 5 key tips:

1. View It In All Lights

Recognize that colors will look different on cloudy days versus bright sunshine, in the morning and as the evening turns dark.

2. Make Sure Pretty Is Practical

A white metal roof is considered a “cool roof” and can be 50 to 60 degrees cooler than a dark color asphalt shingle roof. Choose a lighter shade if you live in a sunny, hot climate region for maximum energy efficiency.

3. Consider Your Surroundings

Paint colors tend to change, but metal roofs will last for more than a half century. The best bet is to ensure the color you choose fits with the style of your home and neighborhood.

4. Stand Up To The Test Of Time

Homeowners who want to ensure their roof’s color stays the same tomorrow as it is today should select material with high quality paint finishes, such as PVDF coatings. For those who prefer natural variances, some bare metals like copper will patina and naturally change color over time.

5. Try It On

The MRA offers a free online visualizer on its website where homeowners can upload a photo and see how their home might look with different types of roofing color and style options—a good way to try before buying.

About Metal Roofing Alliance (MRA)

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit MRA.

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Metal Roofs And Winter Maintenance: 5 Simple Tips For The Season

PORTLAND, Ore.—Nearly 14 percent of U.S. homeowners now have metal roofs, which experts say is an especially good choice in the winter months thanks to the exceptional energy efficiency, low maintenance benefits and ability to hold up under heavy snow and ice that metal roofs offer.

However, according to the Metal Roofing Alliance (MRA), that’s not to say that metal roofs don’t need a little TLC this time of year. By following these simple tips from MRA, homeowners can help ensure their metal roofs will perform at their best for years to come*:

1. Keep Gutters Clean

Like any other type of roofing, regular gutter maintenance is essential for helping properly drain water. Year-round contact with wet leaves and dirt building up in your gutter can damage a metal roof. Winter is the perfect time for gutter cleaning, as most leaves have fallen, so be sure to remove debris from your gutters.

2. Trim Trees And Branches

While metal roofs are exceedingly tough, constant rubbing and abrasion from limbs can damage the finish. Keep your trees trimmed and away from your roof. Doing so will also help keep gutters clean.

3. Brush Away Debris

Thanks to smoother surfaces and finishes, metal roofs tend to shed debris more easily than other roofs. However, metal roofs differ in the types and shapes of the metal sheets that are fastened together and sealed or bonded. It can be in these areas where branches or debris can sometimes get stuck. Use a brush to sweep debris off verses trying to loosen it with a hose. For safety sake, take great care when walking on any roof and minimize foot traffic, especially in the winter; consider hiring a professional to do regular roof cleaning for you.

4. Pay Attention To What’s Underneath

While metal roofs are energy efficient, adding or replacing attic insulation and ensuring proper venting will keep your home comfortable and protected in any season. Have a professional roofer conduct an energy audit in your attic and make sure it includes proper venting.

5. Put Your Guards Up

Metal roofs do a great job shedding snow and ice, but in heavy snowfall, that can be a danger to those below when large clumps of snow and ice give way suddenly and without warning. Even in climates where snow accumulation is rare, it’s always a good idea to have snow guards on your metal roof that help keep frozen precipitation in place and cause it to melt or slid off in small pieces rather than dangerous chunks. Snow guards can be installed on existing metal roofs; contact a qualified contractor or roof to ensure proper installation.

“Metal roofs are designed to last 50 years or more and offer exceptional performance,” said Renee Ramsey, executive director of MRA. “Give them some simple maintenance and care, and they’ll pay you back with years of protection and peace of mind.”

*Never attempt to perform maintenance on any roof during severe weather. The safest and best time to perform maintenance is in advance of storm seasons. It’s always wise to consider enlisting help to maintain your roof from an experienced and licensed qualified professional contractor.

Metal Roofing 101: Material Comparison

When selecting a roofing material there are many factors to take into consideration beyond installation cost. Here’s a side-by-side comparison of metal roofs and other common roofing materials. While the initial investment of a metal roof is higher, the value it offers over a lifetime is substantial.

Here’s how metal compares to the common roofing materials of asphalt, tile, and shake in various important factors.

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True Cost:

At $900-1200 / square foot, metal roof installation costs the most of these per square foot, but it is important to note the energy savings, potential insurance savings and resale value gain that it also provides.


Metal roofing comes with a 30-50 year manufacturer warranty as well as warranty from the installer. Tile also typically comes with a 30-50+ year warranty, while asphalt comes with a 10-30 year warranty. A 5-year warranty is standard for shake roofing options.


Here’s one of the areas where asphalt roofing’s shortcomings are magnified. Shingle replacement is very common in asphalt roofs, and re-caulking and sealing are likely also necessary as the asphalt roof ages. Tile and shake will also need their respective maintenance, as tiles can crack and slide while shake is susceptible to mold, rot, and leaking. Metal roofing, with it’s average lifespan of 50+ years and rare need for repair is the clear winner here.


The color and style of your roof can be a determining factor for some when choosing a roofing option. As not every style is right for everyone, variety and options are important. Metal roofing boasts the options of shingles that can match the look and feel of any traditional roofing material and standing seam panels that offer a distinct look. A wide range of colors are available too. While a wide range of tile styles are available, tile roofing has limited color selection to choose from. Shake offers a rustic, natural appearance, which may look great for some, but not all homes. Asphalt is only available in a limited selection of colors, though there are a few common variations in color shading choices.


Metal roofing, as well as tile and slate to a lesser extent, are all considered energy efficient and eco-friendly. Metal roofing is also the only option that is 100% recyclable. Asphalt on the other hand is made from crude oil and other chemicals and ends up in landfills after its short lifespan.

Industry Year In Review

The Metal Roofing Alliance had a fantastic 2017 and is already looking forward for an even more successful 2018. Here is a look back at some of our biggest stories of the past year.

Popularity of Metal Roofs

As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance  reported another market share gain for metal in the residential retrofit market – up to 14%. This was just one of the many stories this year about the growing popularity of metal roofs.

May 8 – A Guide To Metal Roofing Trends

June 2 – Metal Roofs Growing In Popularity

September 6 – Residential Metal Market Share Jumps to 14% in North America



Solar Panels

The metal roofing industry has had the ability to incorporate solar panel products for years, but the hype of installing solar panels was particularly big in 2017. Here are some of the best stories involving these energy-saving panels.

April 22 – Solar Panels Are An Easy Addition To A Metal Roof, Boosting the Built-in Energy Efficiency

July 19 – The Hype Behind Solar Panels: What Homeowners Need To Know

September 5 – A Stunning Pennsylvania Home With Rustic Charm (From Philadelphia Style Magazine)


Metal Roofs vs. Mother Nature

The past year saw nasty weather all across the country, but metal roofs were there to protect homeowners from it all. From winter storms, to hurricanes, to a large dent but no water damage, here were some of the biggest weather-related metal roof stories.

January 6 – Snow in 49/50 States: Why A Metal Roof Makes Sense

March 8 – Metal Roofs Stand Up To Hailstorms

April 27 – Large Branch Leaves Dent But NO WATER DAMAGE

September 26 – Metal Roofs Perform Well In Extreme Weather

November 13 – Next Roof on Florida Keys Homes Could Be Metal By Mandate


Metal Roofs Featured In The Media

“A metal roof is my favorite kind of roof. Why? It’s efficient and it’s built to last.”

These are the words of Mike Holmes of National Post and HGTV, and needless to say, we couldn’t agree more. Here are some of the biggest stories and when metal roofs were featured in the media during 2017.

March 6 – Cleveland Plain Dealer interviews MRA board member Todd Miller on benefits of metal roofing

March 31 – Texas Home Featured on HGTV with Energy-Efficient And Bold White Metal Roof (from HGTV)

May 22 – Construction Pro Mike Holmes says Spring is a Good Time for a Roof Check-up (from National Post)

September 26 – Fixer Upper stars Chip and Joanna Gaines announce final season

Metal Roofing 101: Durability Against Mother Nature

Concerned about how your roof stacks up against winter’s extreme weather? Whether you’re likely to experience heavy wind, hail, snow, or fire, there’s no better choice than a metal roof.

Heavy Wind and Hail Storms

In most cases, a metal roof can withstand decades of abuse from extreme weather like hail and high winds. Today’s systems also have a 150-mph wind rating (equal to an F2 tornado), meaning your metal roof is also safe from wind gusts that can accompany hail storms.

This is simply not the case with other roofing materials. Non-metal roofing material begins to deteriorate as soon as it’s exposed to elements like severe storms and high winds. A metal roof will never deteriorate, and can withstand most everything Mother Nature throws its way.

The video below is from WROC in Rochester, NY, and it highlights an all-too-common scenario. It details a dangerous storm that caused damage to asphalt roofs in its path, while the metal roof protects and withstands any potential destruction. The video then provides some key points about what you need to know about metal roofs.

Snow and Ice

Most metal roofs have a fairly smooth top surface. When the sun shines, heat from the sun passes through the snow, hits the metal, and is reflected back outside. The sun heats up the metal roof allowing the snow to melt over the entire roof surface. The snow and ice will melt from the bottom creating the opportunity for the snow and ice to shed more quickly than other roofing materials.

Ice can be just as hazardous as snow to your home. Icicles hanging along the eaves of your house may also lead to ice dams: thick ridges of solid ice that build up along the eaves. Dams can tear off gutters, loosen shingles, and cause water to back up and pour into your house. A homeowner who doesn’t have a properly insulated attic could be faced with an ice dam upstairs. Heat from the attic melts snow on the roof, and the melted water pools and gets in the house. The easiest way to avoid heavy snow loads and ice dams is to consider installing a metal roof.


While it may seem only relevant for the West Coast, wildfires are a threat to communities all across North America. Metal roofs are naturally very tough and highly resistant to fire damage. Fire will not penetrate a metal roof. Metal roofing materials interlock, forming a protective barrier that other roofing materials do not provide.

Most forest fires decimate residential communities through burning pine needles and other debris blown from roof to roof. More conventional roofs, such as asphalt, catch fire relatively easily and the home is at danger of burning to the ground. A metal roof is not combustible, so it doesn’t provide additional fuel for the fire. That’s why many fire chiefs recommend a metal roof. You may also notice that a lot of fire stations have metal roofs.

For more information on metal roofing check out the Metal Roofing 101 Presentation.