An Open Letter to Facebook’s CEO:  Use a Metal Roof to Protect ALL of Your New Homes


Investment Grade Roofing Logo

To:  Mark Zuckerberg

From: Bill Hippard, Executive Director, Metal Roofing Alliance

Date:  March 27, 2016

Re:  Metal Roofs Aren’t Just for Panic Houses

Dear Mr. Zuckerberg,

Your Palo Alto home plans have created headlines this week.  Kudos to you for wanting to protect your family – that’s an instinct we all share.  Based on the plans we’ve seen referenced, at least one of the new homes will be built to last.  And not just because of the reported brick walls and steel doors.  It’s the standing seam metal roof that will provide decades of protection for your so-called “panic house.”  Resistant to cracking, shrinking and eroding, attractive metal roofs can work with any type of architecture, and withstand extreme weather conditions throughout their long, long life.

Clearly, you’re working with architects who know that a metal roof is not only an aesthetically- pleasing option, it’s also the best choice for a home that’s meant to provide a safe haven.  We’re just confused as to why you would choose wood shake roofs for the other planned homes, particularly in California with the constant threat of wildfires.

We think we can offer you a better alternative.  The members of the Metal Roofing Alliance create eco-friendly metal roofs that resemble other styles of roofing, including cedar shakes, but with the inherent benefits of metal.  So all of your new homes could have sustainable, energy-efficient metal roofs that are non-combustible.  In addition, metal roofs are made from recycled materials, and are 100% recyclable at the end of their long life.  These environmental benefits seem like they’d be important to you.

We’re happy to work with you and your architecture firm to recommend a variety of styles of metal roofing for your new homes.  Your switch to all metal roofs has the ability to inspire others to make sustainable choices that can positively impact our environment while protecting your family.

Please check out our website, to learn more and get all of our contact info. Of course, you can also visit our Facebook page —

Here are some examples of eco-friendly, non-combustible metal roofs manufactured by our MRA members.

Gerard Canyon Shake

Country Manor Shake by Classic Metal Roof



Will A Metal Roof Work for Your Home?

Wonder if a metal roof will fit into your neighborhood?   Don’t give it a second thought – the answer is YES!  Today’s metal roofs can be manufactured to mimic the look of traditional roofing materials, but offer many more benefits.

Yep, It's Metal

While the above roofs may look like tile, slate or wood shake roofs, they are in fact all investment grade metal roofs by members of the Metal Roofing Alliance.  These quality metal roofs will last for decades, reduce your energy bills and are an eco-friendly choice for your home.

If you prefer the architectural look of standing seam metal roofs, that’s of course another option.   We have a photo gallery with tons of choices.

Standing Seam Metal Roofs

Why keep wondering?  You can use the FREE “My New Metal Roof” tool on our website, upload a photo of your home, and “try on” a variety of styles and colors.

You can also follow the Metal Roofing Alliance on Facebook, Pinterest and Twitter for more info.

Celebrate Earth Day Every Day with a Metal Roof

Searching for ideas to make your home a greener place to live, with a smaller eco-impact?  This Earth Day, start by looking up – the roof over your head can make a big difference to the environment.

celebrate earth day Every Day

Most people never think about their roof until there is a problem with it.  Planning ahead is the key to making wise, eco-friendly home choices.  Consider these Earth Day roofing facts:

  • Did you know that asphalt shingles are a petroleum product, with a big environmental impact? Not only are asphalt shingles adding to dependency on fossil fuels, they need to be replaced every 15-20 years, and there is no good way to dispose of them – landfills are full of asphalt shingles.
  • Eco-friendly products, including metal roofs, are rapidly replacing petroleum-based asphalt shingles.
  • Highly reflective “cool” colored metal roofs look just like traditional roofs, provide year-round relief from high energy costs, and are sustainable, green building products.
  • ORNL’s field tests have also shown the combination of venting and increased reflectance can reduce the heat penetrating the roof deck by about 45 percent for stone-coated metal roofs compared to an asphalt shingle roof in certain climates. Ongoing research with standing-seam cool-colored metal roofs is showing similar results.
  • Metal roofing provides a market for recycled materials. An old car, dishwasher or refrigerator can be recycled to re-roof a home.  All steel roofs contain a minimum of 25% recycled content, and many have a much higher percentage. At the end of its useful life, metal roofing is 100 percent recyclable — other roofing materials are routinely removed and disposed of by the ton in landfills.
  • Photovoltaic Systems and Solar Panels can easily be integrated into metal roof systems, making them an even better choice. Metal roofs can also allow consumers to harvest rainwater for reuse.

For more information about Earth-friendly metal roofing, visit the Metal Roofing Alliance website at  You can also use our free tool to see how your home could look with a new metal roof.

Metal Roof Ideas for All Home Styles: Colonial, Contemporary, and Historic

Guest Post by MRA member Paul Kazlov, Global Home Improvement

Throughout history, the process for building homes has changed and improved.  Depending on the aesthetic preference of the generation and the location of your residence, the home styles you see in your neighborhood may vary either subtly or even dramatically from one another. Whereas Victorian style buildings are often complemented by bay windows, dentils, columns, and porticos, the early American traditional homes emphasize more on living comfort than exorbitant designs. As a result, many traditional homes come with a large front porch and are often sided with bricks or wood to create a rustic charm.

No matter what kind of home you may have, it needs a durable roof that offers both longevity and cosmetic appeal. Widely known for their energy efficiency and outstanding performance, metal roofs offer a versatile range of styles and colors to fully enhance the appearance of colonial homes, contemporary homes, and historic homes.

Metal Roofs Fit Any Home

Colonial Homes

Colonial homes  evolved from European influences that began in the 1600s.  According to M.C. Postins, Demand Media, they are “symmetrical, or square, and feature an entry door that can be found in the middle of the front house.” The home usually has a medium-pitched to steep-pitched roof to provide drainage in stormy weather. Most of the colonial homes in America are covered with wood shingles that range from white cedar to cypress.

While wood shingles instill a classic flair and add dimension to your roof, they are prone to rot, decay, and split over time. Using metal roofs that mimic this shingle look gives homeowners the advantage of a strong roof that is naturally fire-retardant and impervious to termite and water. Metal shakes emulate the style of wood shingles and can be coated to match your architectural design. Homeowners can create contrast by choosing a dark color to complement a light-colored home.  A professional metal roofer can also install metal shakes in such a way that they re-create some of the popular wood shingle roof patterns, including fish scale, pointed, and staggered.

Contemporary Homes

Asphalt shingles are one of the most popular roofing choices for contemporary homes. However, a shingle roof will need to be replaced every 15 to 20 years – they begin to break down the first day they’re on your home.  In contrast, a metal roof will last 50 years and beyond, while demanding little to virtually no upkeep on your part. Besides the variety of finish options a metal roof can provide, homeowners can opt for a standing seam metal roof to enjoy a seamless design from its continuous vertical panels. Standing seam metal roofs are popular because they can efficiently shed water and accompany roofs with a low-pitch.  Architects love metal roofs, and often recommend them to their design clients and often choose them for their own homes.

Historic Homes

Buildings with historic significance need the strength of metal to preserve its integrity and significance. In addition to its ability to emulate the texture and look of shakes, slates, and shingles, metal roofs can also be styled to meet the classic and sophisticated design of a historic home.

No roofing product on the market today is as durable, versatile and beautiful as a metal roof.  Learn more about metal roofing, and see what your house could look like with a metal roof, by visiting the Metal Roofing Alliance at

Paul Kazlov is a “green” home remodeling enthusiast and an industry pioneer for innovation in home renovation. Paul writes for the Global Home Improvement blog and strives to educate people about “green” products such as metal roofing and solar. Follow him on Twitter @PaulKazlov.


The Real Presidential Debate: Who Had the Better Roof?

This Presidents Day, here’s some food for thought — how are our lives different than that of our presidents?  Yes, they have full time security details, personal chefs and for 4-8 years live in a big white house.  However, before and after the election, presidents past and present also make the same decisions about their homes that we all do. Throughout history, presidents made home improvement choices that are indicative of their personal preferences and the materials available at the time.  

Founding Fathers of Home Improvement

For example, the importance of a sound roof is not a new idea. Let’s compare two of our Founding Fathers, and the homes they built and maintained. In 1784, George Washington complained of being “plagued with leaks,” at his Mount Vernon estate, and he frequently addressed problems with the wood-stained shingle roof that was a common material of the day.  Just last year, a fundraising campaign began to save the iconic red roof of Mount Vernon.  The project will be very costly and quite time-consuming.

In contrast, Thomas Jefferson “approached the roofing question as an architect and engineer and reviewed some of the most progressive roof structures and coverings of his time,” according to  When planning the iconic Monticello, Jefferson considered a variety of roofing materials, and decided that the lightness and durability of metal shingles (tin) made the best roof.

Roughly 5 million U.S. homeowners will replace their roof this year.  It’s a decision Mother Nature forces homeowners to make.  Every roof has a finite life, but wind, rain, temperature extremes and weather events such as hurricanes and hail can go a long way toward making that life shorter.

“History suggests that Jefferson made the right choice in choosing a metal roof for Monticello,” states Bill Hippard, executive director of the not-for-profit Metal Roofing Alliance.  “While Mt. Vernon’s roof has been a source of concern almost since it was built, the metal roof on Monticello has provided many decades of reliable protection to the home.  That’s a pretty strong endorsement for the durability of metal roofing.”

To learn more about investment grade metal roofing for homes, please visit